CPE - Chicago, IL - April 2026

Our Certified Play Expert Program is a comprehensive 2-day course designed to equip participants with expertise in both the art and science of play.

Through this program, you will delve into the intricacies of child development, gaining insights into the profound significance of play at every stage of growth.

Parents and buyers depend on the specialty toy industry for toys that are loads of fun for kids, and promote healthy, developmentally appropriate play at the same time. Becoming well-versed in the art and science of play is an important business strategy that leads to differentiating your products or your store from the competition and builds trust with your customers.

Earning the Astra Certified Play Expert credential will deepen your knowledge about child development and the importance of play through ALL ages! Participants will get top-quality, research-based instruction in several core areas, including:

Theories of child development
Characteristics of major developmental stages
Types of play and their benefits
Advocating for play
Making sense of play
This knowledge is not only essential for personal enrichment but also serves as a vital business strategy for play professionals across the industry.

For Manufacturers
The deep understanding of child development acquired through this program will allow you to distinguish your products from competitors. By incorporating this knowledge into the design and development process, you can create toys and games that align with the specific developmental needs of children, setting your products apart and capturing the attention of discerning consumers.

For Retailers
The Certified Play Expert Program empowers you to become a trusted advisor to your customers. Armed with comprehensive knowledge of child development and the importance of play, you will be able to guide parents and caregivers in selecting toys that are not only entertaining but also promote healthy and developmentally appropriate play. This expertise positions you as a reliable source, fostering trust and loyalty among your customer base.

For Sales Reps
Mastering the art and science of play through our program can significantly enhance your effectiveness in serving both your clients and your business goals. By deepening your understanding of child development and play, you'll be at the forefront of delivering value and quality to buyers and partners alike.

DATES

Tuesday, April 21st & Wednesday, April 22nd.

LOCATION

Holiday Inn
205 Remington Blvd, Bolingbrook, IL 60440

HOURS - (Both Days)

8am - 9am - Breakfast

12pm - 1pm - Lunch

9am - 4pm - Training Sessions